Develop a digital marketing plan and created a business website for a fictional non-profit organization.
The situation
Boost brand visibility and awareness through digital marketing channels by 20% in next 6 months.
The task
Our team was tasked to create a digital marketing plan and website for a fictional non-profit organization that boosts brand awareness, increases engagement rates on social media platforms, and increases email subscriptions for newsletters.
The action
As the digital marketing team lead, I worked with my team of digital marketers to present a digital marketing plan that could boost awareness and drive our audience to our webpage. My approach was to create branding, marketing strategy, website planning, keyword strategy, and future SEO recommendations for our company’s website. These actions would help increase awareness and engagements.
The result
A outstanding presentation that resulted in a high grade.
Download the entire presentation.
The Takeaway
Building a website and creating a digital marketing strategy for a company’s social media channel is great for boosting awareness and engagements. Creating content with the correct CTA’s can increase traffic to your website. Proper research, planning, and strategy is some of the key in creating a successful website and eye-catching content.
Jamani Perry 